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A2. Awareness of Alcohol Units in the On-trade
1 January, 2013
Submitted: 27 April, 2015
Please describe how you have promoted awareness of alcohol units, NHS drinking guidelines and the associated health harms in the on-trade, over the last year (2000 characters limit):
All of our Guinness and Red Stripe pint glasses supplied to thousands of pubs and bars up and down the country have the unit content printed on the glass.
We continue to work with our on-trade customers to explore joint opportunities to communicate unit information in pubs, bars, hotels and restaurants by, for example including unit information on cocktail menus and drink lists. We have worked with BarSupermarket.com to make the BBPA ‘2-2-2-1’ unit posters available for licensees to download free of charge on their website which has around 5,000 visitors per month. In addition, we work with event organisers, where we have a significant presence, to include responsible drinking and unit information around the bars at events such as The Cheltenham Festival, Six Nations Rugby Pro12 Rugby and The Ryder Cup.
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