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A6. Advertising & Marketing Alcohol
1 January, 2013
Submitted: 21 April, 2015
Please describe what are you have done over the last year to ensure that your products are marketed responsibly (2000 characters limit):
Miller Brands UK continues to maintain strict internal processes to ensure that no alcohol adverts are placed on outdoor poster sites that are within 100m of schools. This includes the operation of a weekly compliance meeting whereby senior staff meet to assess all Miller Brands marketing materials to ensure that they adhere to both the letter and spirit of this, as well as all other, regulatory requirements. This meeting is chaired by an Independent person who is a very prominent member of the Woking community - the area where Miller Brands is based. See below for further details.
We also carry rigorous and regular training on responsible marketing for all our internal marketing staff, as well as external agency staff.
We have also developed our own internal best practice for adhering to the Drinkaware brand guidelines in that, wherever relevant, this includes applying the Drinkaware messaging at a size of 5% of marketing and advertising materials, where possible.
Do you use the Drinkaware logo?
We have developed our own internal best practice for adhering to the Drinkaware brand guidelines. Where relevant, this includes applying the Drinkaware messaging at a size of 5% of marketing and advertising materials where possible. The example of our application of the Drinkaware messaging to marketing materials has been highlighted by Drinkaware as part of its best practice guide.
Are you signed up to the Portman Group Code?
Yes. We are signatories of both the Portman Group Codes - namely the Code on Responsible Alcohol Marketing as well as the Code on Responsible Alcohol Sponsorship.
Please describe the process you have in place to ensure your company does not advertise alcohol on poster sites within 100m of schools (2000 characters limit):
Miller Brands UK has established an internal Sales and Marketing Responsibility Committee (SMRC) which meets (at a minimum) on a weekly basis to assess all marketing produced by the company against the letter and spirit of all relevant rules and regulations governing alcohol and which includes a commitment not to advertise alcohol on poster sites within 100m of schools.
The establishment of the SMRC represents the application of the global standards for all businesses that are part of our parent company SABMiller Plc. These standards are included in our Policy on Commercial Communication, which complements all UK rules and regulations, and which can be downloaded from our website www.millerbrands.co.uk.
Employees on SMRC are drawn from all areas of the business and all members receive training on responsible marketing on a regular basis.
We have an independent Chairperson of the SMRC - a highly respected member of the local community where we operate (Woking, Surrey). She attends the weekly meetings, participates in the discussions and signs off the minutes of each meeting.
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