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A5. Support for Drinkaware
1 January, 2013
Submitted: 21 April, 2015
Please describe how you have funded Drinkaware over the last year (2000 characters limit):
Miller Brands UK continues to provide support and funding for Drinkaware.
In addition to financial support, we continue to work closely with Drinkaware in order to provide assistance wherever possible, for e.g. offering marketing expertise wherever possible, and to better understand their campaigns in order to communicate about this wherever possible. An example fo this was that "Why Let Good times Go Bad" campaign which we highlighted through the packaging and marketing of our most relevant brands for this target audience as well as utilising the campaign messages through our digital channels.
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