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A1. Alcohol Labelling
1 January, 2013
Submitted: 21 April, 2015
Please describe the progress you have made on alcohol labelling, over the last year (2000 characters limit):
Miller Brands UK continues to apply all five aspects of the Governments recommended alcohol responsibility messaging to all of its brands. This includes the three compulsory elements, namely i) clear unit content ii) daily recommended drink guidelines and iii) a warning about drinking when pregnant. We also continue to display a responsibility message, like "please drink responsibly" and the Drinkaware web address on all our labels.
In addition to applying the messaging to primary packaging, Miller Brands continues to also apply the health labelling information to our secondary packaging.
We have a number of labelling experts across our various internal business functions who work closely to ensure that the Health Labelling pledge requirements are applied to all products, including new brands that enter our portfolio, as well as ensuring that our packaging complies with any other legal and regulatory requirements (for example the new FIR regulations that required the addition of allergen information).
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