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A5. Support for Drinkaware
1 January, 2013
Submitted: 20 April, 2015
Please describe how you have funded Drinkaware over the last year (2000 characters limit):
Carlsberg continues to be a significant supporter and funder of The Drinkaware Trust and their programmes.
Many marketing materials continue to include why 'Why Let Good Times Go Bad' as they move through the supply chain, following the introduction of new campaigns from Drinkaware. Many multipacks including those on our world beers portfolio, San Miguel and Staropramen, include on-going Drinkaware messaging.
The link to the Drinkaware featured prominently on the Carlsberg UK facebook page (www.facebook.com/carlsbergforengland) which has over 2 million likes, and on www.carlsberg.co.uk which receives over 15,000 hits a month.
for more information please visit our 'engaged with society' CSR website - engagedwithsociety.co.uk
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