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A8(a). Alcohol Unit Reduction
1 January, 2013
Submitted: 15 April, 2015
Please list the actions that your company has undertaken in the last reporting year (e.g. product reformulation, serving size control, new product development, supportive promotional or marketing activity) and where possible provide data to indicate the scale of the activity.
The update provides you with an opportunity to describe the progress you have made on delivering against this pledge and the changes you have implemented in order to deliver this commitment. You may wish to indicate if your delivery plans for this pledge had to be modified and whether there were any unintended consequences that arose from your delivery of the pledge.
If you have more detailed information that you would like to share with the Department of Health but making it public might be detrimental to your business, this information can be provided on a confidential basis by sending it directly to RDalcoholnetwork@dh.gsi.gov.uk. Make clear on the email that the information is confidential, including a brief explanation of why this is necessary. This information will then be used for internal monitoring and evaluation only and details will not be published without the company's permission.
(2000 characters limit):
Bestway Wholesale have actively supported the alcohol reduction pledge throughout 2014 and 2015. We have supported major brands like Echo Falls, E & J Gallo, Stella, Fosters, Magners and San Miguel in pushing through sales of reduced ABV% products. Bestway has also listed many new brands with Low ABV% like Old Mout, Rekorderling and Kopparberg to support the alcohol reduction pledge.
In the Beer category, Low ABV% products have improved market share by 0.4% with Like for like 11.2% uplift in volume sales.
In the Cider category, Low ABV% products have improved market share by 2.7% with Like for like 0.4% reduction in volume sales.
In the Wine category, Low ABV% products have improved market share by 0.6% with Like for like 4.4% uplift in volume sales.
Overall Sales of Low ABV% products in License Category have improved market share by 1.9% with approx. 1.7mil. low ABV% cases sold this year.
The total number of alcohol units saved in year April 2014 – Mar 2015 are 16.6 mil. This figure is double the units saved two years ago (April 2012 - March 2013 units saved equated to 8.42mil).
Please note that savings of units sold is calculated based on average category ABV% to product ABV% (Based on average Beer ABV% being at 4.5%, Cider at 5.5% and Wine at 12.5%).
Bestway Wholesale have removed over 9.4 million units of alcohol by supporting the sale of low alcohol products during the past 12 months and continue to pledge to reduce the numbers of alcohol units sold in the future.
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