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A3. Awareness of Alcohol Units, Calories & other information in the Off-trade
1 January, 2013
Submitted: 15 April, 2015
Please describe how you have promoted awareness of alcohol units, calorie content, NHS drinking guidelines and the associated health harms in the off-trade, over the last year (2000 characters limit):
We have continued to ensure that during the past 12 months that any marketing activity relating to the off trade has contained information around alcoholic units, Chief Medical Officer drinking guidelines, the pregnancy warning and responsible drinking statements and also the Drinkaware website. We are fully committed to complying fully with the legislation regarding calorie labelling and we will also ensure that we are consistent with the marketplace in providing this information. The NACM (National Association of Cider Makers, of which we are members) are currently reviewing the position on labelling the calorie content of cider products and we will be actively taking part in this review and will comply fully with the outcome.
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