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A5. Support for Drinkaware
1 January, 2013
Submitted: 13 April, 2015
Please describe how you have funded Drinkaware over the last year (2000 characters limit):
Majestic Wine are members of Drinkaware and have regular contact with the body to keep in touch about campaigns and to ensure we comply with their guidelines. We continue to maintain our financial support and will continue to support the generic campaigns, where appropriate, to our business and customers.
Our website includes information on responsible drinking, unit information, our commitments, the Drinkaware logo and a link to the Drinkaware website. http://www.majestic.co.uk/About/Responsibility
All our emails to customers (we send 1 million emails per month) contain the
Our promotional flyers continue to include the Drinkaware website/ logo, the NHS drinking guidelines and unit information plus the pregnancy warning.
As detailed in Pledge A1, most of our products have the preferred back label. We currently have 878 lines which carry the new label. This label includes the Drinkaware logo/website.
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