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P2. Physical Activity Guidelines
1 January, 2013
Submitted: 8 April, 2015
Through your physical activity pledges you will be working with employees, customers/consumers and/or local communities. For each group (as applicable) please describe the specific activities or projects you have undertaken over the past year.
For example, employee incentive schemes to promote physical activity, awareness raising activities or improvements to facilites to promote active travel.
Our Fit for Life campaign continued through 2014/15. The physical health part of the campaign was centred around the Bupa Ground Miles 8 week challenge. Bupa have created an application (app) for smartphones (iphone and android only) which records how much walking users do, as mileage. The use of the app was supplemented with supporting communications that encouraged involvement with the challenge, reported progress and rationale for physical activity. The communications also tried to encourage an inter-LoB competition of recording the most mileage. The challenge took place over the 8 weeks leading up to World Heart Day on 29th September 2014.
For the campaign, we partnered with Bupa and the World Heart Foundation.
We undertook pre and post campaign surveys to measure the impact of the campaign on people's activity levels. 12.2% of people who took part said they had increased their level of physical activity as a result of the campaign.
In January, we launched the Fit for Life - Fitness Challenge. Aimed at all levels of activity and ability, it encourages everyone to sign-up for a challenge be that completing a 5 kilometre run as a beginner, to more advanced events such as triathlons. An intranet site was set up where people can log their challenges throughout the year and where they can find lots of useful information including suggestions of events to join in, health and fitness information and details of our recently launched UK Cycle to Work scheme.
For example, supporting/sponsoring local physical activity programmes, promoting physical activity to customers through website campaigns or in-store materials.
For example, support for community-based physical activity programmes (such as funding, sponsorship or other promotion activity), working with local partners to engage communities is physical activity opportunities.
The revised Chief Medicial Officers (CMO) guidelines provide physical activity recommendations for four distinct age groups. From the following list, please indicate the age groups you have focused on in disseminating the guidelines (if unknown, please explain why):
Early years (under 5s), Children & young people (5-18), Adults (19-64), Older adults (65+)
Please estimate the number of people reached through your activities on this pledge and explain how you arrived at this estimate:
We would be interested to know if your pledge activity over the last year has delivered a measurable increase in participation in physical activity. If so, please describe and provide an estimate of the level of increase and how you measured this. There is a 2000-character limit when completing this section.
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