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A6. Advertising & Marketing Alcohol
1 January, 2013
Submitted: 12 March, 2015
Please describe what are you have done over the last year to ensure that your products are marketed responsibly (2000 characters limit):
AB InBev UK was actively involved in the development of the Portman Group's Sponsorship Code, which launched in January 2014. This new Code set a binding commitment on drinks producers to promote responsible drinking at high profile sponsored events and we have committed to complying fully with this new commitment.
We also remain committed to ensuring none of our adverts are shown on posters within 100 metres of schools in line with CAP guidance, and continue to be fully compliant with Drinkaware brand guidelines across all our products and marketing communications.
Do you use the Drinkaware logo?
Are you signed up to the Portman Group Code?
Please describe the process you have in place to ensure your company does not advertise alcohol on poster sites within 100m of schools (2000 characters limit):
Our marketing and media buying agencies are made aware of our commitment not to advertise alcohol on poster sites within 100m of schools and ensure that none of our advertisements appear on these sites.
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