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A1. Alcohol Labelling
1 January, 2013
Submitted: 12 March, 2015
Please describe the progress you have made on alcohol labelling, over the last year (2000 characters limit):
All AB InBev UK brands carry unit information, the Drinkaware website and a Please Drink Responsibly message. Since December 2013, our global brands in the UK, which together account for over 90% of our sales volume, have carried the five labelling elements set out in the pledge. In addition to this, the primary and secondary packaging of our global brands also contain the Chief Medical Officer's guidelines and pregnancy message.
The five responsibility messages have also been added to other brands, for example Bass Trademark No.1 and Cubanisto, and we will continue to add the messages to the rest of the products within our portfolio that are produced in the UK.
Where possible, we group all responsibility messages on product labels in a box to make it easier for people to recognise and understand. This approach has been recognised by the industry as best practice.
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