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A2. Awareness of Alcohol Units in the On-trade
1 January, 2013
Submitted: 6 October, 2014
Please describe how you have promoted awareness of alcohol units, NHS drinking guidelines and the associated health harms in the on-trade, over the last year.
Broadland Wineries is pleased to report that as of the 31st March 2013, 91% of our branded portfolio is compliant under the Portman Group’ labelling scheme, containing all 5 relevant consumer information and are working towards a target of 95% by 31st December 2013.
Furthermore we have worked with our customers to encourage promotion of these 5 criteria when developing bespoke own label products and has resulted in a 100% compliance across all bespoke labels and promote this where possible across all consumer and customer sale material and POS in the On and Off-Trade.
We will continue to build on this for all new product development and alcohol marketing in the On-Trade as well as continue to support our customers to promote responsible drinking on their premises.
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