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A1. Alcohol Labelling
1 January, 2013
Submitted: 6 October, 2014
Please describe the progress you have made on alcohol labelling, over the last year:
Broadland Wineries continues to be committed to include all information necessary for the consumer in line with the responsibility labelling guidelines and as of the 31st March 2013 can report that we are compliant across all 5 areas of information across 91% of our portfolio with all back labels containing all the relevant consumer information. We are working towards improvement on this figure and are confident to ratify this across 95% of our portfolio by the December 2013 deadline.
Furthermore we have worked with our customers to encourage promotion of these 5 criteria when developing bespoke own label products and has resulted in a 100% compliance across all bespoke labels and promote this where possible across all consumer and customer sale material and POS.
The non-compliance on 3% of our portfolio extends only to existing delisted stock that is still in the supply chain. We can confidently state that 100% of all NPD between April 2013 and March 2014 met all of the 5 labelling criteria specified by the Portman group.
We continue to ensure that our technical team and sales managers who monitor or promote our branded product range are also fully briefed regarding our requirement to feature all components of the alcohol labelling pledge on our labels. We continue to monitor all best practice guidelines and update our approach where necessary.
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