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P1. Physical Activity: Community
1 January, 2013
Submitted: 31 July, 2014
Through your physical activity pledges you will be working with employees, customers/consumers and/or local communities. For each group (as applicable) please describe the specific activities or projects you have undertaken over the past year.
For example, employee incentive schemes to promote physical activity, awareness raising activities or improvements to facilites to promote active travel.
Fit For Sport provide employees the opportunity to engage in social physical activity, including staff training days, fundraising opportunities through physical challenges and lunchtime engagement.
Most recently, our CEO was joined by a member of staff to climb Mount Kilimanjaro and a Fit For Sport staff member was chosen to represent the Company for the Diabetes Charity.
Employees are encourages to cycle to work, promote physical activity in Schools and our Activity Camps and represent the company goals / values at all times.
For example, supporting/sponsoring local physical activity programmes, promoting physical activity to customers through website campaigns or in-store materials.
We engage and educate children, teens and families through activity and have been doing so for over 20 years.
Fit For Sport work in Schools, run activity camps and provide training and consultancy to various key stakeholders / leisure operators on children's activity.
This is our core business, and central to everything we do as an organisation.
For example, support for community-based physical activity programmes (such as funding, sponsorship or other promotion activity), working with local partners to engage communities is physical activity opportunities.
We work with leisure operators to both consult on children's activity programmes, provide training and consultancy and also run activity programmes in partnership with operators across 55 sites.
We have a number of partners, both in schools and the leisure industry, to promote physical activity for children.
Most recently, we launched a partnership with Olympic Park to promote and run its children's activities.
Please estimate the number of people that (a) participated in your community programmes:
100,000 children are engaged during holidays at Fit For Sport activity camps each year and we have over 250 schools partnerships delivered each week keeping over 50,000 children active.
Please estimate the number of people that (b) were more active as a result of participating:
We work with children to keep them active
Please explain how you arrived at these estimates (if unknown, please explain why):
Please indicate which of the following demographic groups within the local community that you have worked with to promote increased participation in physical activity:
Women, Men, Older adults (65+), Children & young people, Black or Minority Ethnic (BME) Communities, Disabled People, People from deprived communities, Other (please specify)
Children and Young People
We would be interested to know if your pledge activity over the last year has delivered a measurable increase in participation in physical activity. If so, please describe and provide an estimate of the level of increase and how you measured this. There is a 2000-character limit when completing this section.
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