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A2. Awareness of Alcohol Units in the On-trade
1 January, 2013
Submitted: 16 June, 2014
Please describe how you have promoted awareness of alcohol units, NHS drinking guidelines and the associated health harms in the on-trade, over the last year.
Organisational changes within Worcestershire County Council mean that the Strategic Alcohol Group has been replaced by the Alcohol Action Group.
The Worcestershire Health and Well-being Board have four key priorities, including Alcohol. There is a specific Alcohol Plan and an Action Group, which brings together key partners to focus on delivering the plan. The Countywide plan has three main aims:
A. Empowering individuals to take responsibility for their own and their familiesâ€™ drinking habits;
B. Creating a community environment where sensible drinking is the norm;
C. Improving treatment and rehabilitation services.
The Worcester Business Improvement Development team is in the initial stages of establishing an approach to applying for Purple Flag status; this is supported by the Worcestershire Alcohol Action Group.
There are Street Pastor Schemes running in Worcester City, Wyre Forest and Bromsgrove, these are supported by the Community Safety Partnerships and have impacted on the Night Time economy as violent crime continues to fall. Across Worcestershire there has been a 23% reduction in alcohol related crimes against the previous 3 year average.
A proposal for a campaign to tackle parental supply was developed in conjunction with the North Worcestershire Community Safety Partnership, however this has not been taken forward as yet due to resource issues.
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