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A2. Awareness of Alcohol Units in the On-trade
1 January, 2013
Submitted: 14 May, 2014
Please describe how you have promoted awareness of alcohol units, NHS drinking guidelines and the associated health harms in the on-trade, over the last year.
This year we have developed our customer training programme to include a section on responsible drinking, encouraging their staff to serve wine responsibly with an aim to sell smaller quantities of higher quality wines by the glass or carafe. We also provide the Drinkaware unit/calorie counter at all of our sessions.
We include a section in our wine list handbook that shows our customers innovative ways in which to educate their customers on units in wine and we require the Drinkaware logo to be included on all wine lists we produce.
Following trends in the market for lighter styles of alcohol, we have been promoting all wines in our price list that are below 12% abv. We have also developed our offering for lighter wines from Germany.
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