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P2. Physical Activity Guidelines
1 January, 2013
Submitted: 10 May, 2014
Through your physical activity pledges you will be working with employees, customers/consumers and/or local communities. For each group (as applicable) please describe the specific activities or projects you have undertaken over the past year.
For example, employee incentive schemes to promote physical activity, awareness raising activities or improvements to facilites to promote active travel.
For example, supporting/sponsoring local physical activity programmes, promoting physical activity to customers through website campaigns or in-store materials.
When we talk about healthy eating in our January campaign we include messages on getting more active. We also feature activity with suggestions on how to get more active on our health website: marksandspencer.com/health.
For example, support for community-based physical activity programmes (such as funding, sponsorship or other promotion activity), working with local partners to engage communities is physical activity opportunities.
We sponsor the royal parks marathon, GOSH fun run and have had various fund raining events with staff that have involved cycling to raise money for cancer charities,
The revised Chief Medicial Officers (CMO) guidelines provide physical activity recommendations for four distinct age groups. From the following list, please indicate the age groups you have focused on in disseminating the guidelines (if unknown, please explain why):
Early years (under 5s), Children & young people (5-18), Adults (19-64), Older adults (65+)
We focus predominately on adults and older adults as these would be the groups who would access our website.
Please estimate the number of people reached through your activities on this pledge and explain how you arrived at this estimate:
At least 1million through the website.
We would be interested to know if your pledge activity over the last year has delivered a measurable increase in participation in physical activity. If so, please describe and provide an estimate of the level of increase and how you measured this. There is a 2000-character limit when completing this section.
It's difficult for us to directly measure this with customers but our customer research would suggest that there is a growing awareness that a healthy lifestyle involves being more active as well as eating well.
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