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P1. Physical Activity: Community
1 January, 2013
Submitted: 6 May, 2014
Through your physical activity pledges you will be working with employees, customers/consumers and/or local communities. For each group (as applicable) please describe the specific activities or projects you have undertaken over the past year.
For example, employee incentive schemes to promote physical activity, awareness raising activities or improvements to facilites to promote active travel.
For example, supporting/sponsoring local physical activity programmes, promoting physical activity to customers through website campaigns or in-store materials.
The BDA work in partnership with five County Sport Partnerships(CSP) to promote bowls activity across their counties: Norfolk/Sussex/Essex/Coventry, Solihull, Warwickshire and Nottinghamshire.
Each CSP employs a member of staff who focus on working with local clubs to encourage them to recruit new members on an all year round basis.They are encouraged and supported to run Play Bowls Days and Play Bowls 4 Fun sessions (4 weekly sessions for beginners)
The CSP is also tasked with working with leisure operators to increase opportunities to play bowls in Leisure Centres. This is to provide the opportunity for able-bodied and disabled to play the sport on a casual basis.
CSP's are also encouraged to develop partnerships with local business to look at how they can encourage regular participation as well as working with a range of disability groups
Each CSP uses their websites and newsletters to promote bowls activity.
For example, support for community-based physical activity programmes (such as funding, sponsorship or other promotion activity), working with local partners to engage communities is physical activity opportunities.
The BDA has available to every local club a small amount of funding available through their Package Scheme.
There are four schemes available, Silver, Gold, Platinum and Disability. Each package encourages clubs to run a number of recruitment events for which they receive funding to run those events to make them as much fun and as enjoyable as possible.
The clubs receive the funding as soon as they have reported back on how many new people have joined their club and are now playing bowls once a week.
There is also available to clubs a Play Bowls Road Show which brings a 45foot mat and bowls directly to the local community for them to have a go. This could be in a village hall ,town centre, County Show or at a local village event. Clubs assist at the event and they can signpost new people directly to their club.
Please estimate the number of people that (a) participated in your community programmes:
6,807 (55 and over) 575 (16 + with a disability)
Please estimate the number of people that (b) were more active as a result of participating:
1,682 (55 and over) 152 (16+ with a disability)
Please explain how you arrived at these estimates (if unknown, please explain why):
These are exact figures taken from the KI data which is collected across all of our programmes on a quarterly basis
Please indicate which of the following demographic groups within the local community that you have worked with to promote increased participation in physical activity:
Women, Men, Older adults (65+), Children & young people, Black or Minority Ethnic (BME) Communities, Disabled People, People from deprived communities, Other (please specify)
55 and over
16 and over with a disability
We would be interested to know if your pledge activity over the last year has delivered a measurable increase in participation in physical activity. If so, please describe and provide an estimate of the level of increase and how you measured this. There is a 2000-character limit when completing this section.
The sport of bowls has delivered a measurable increase in participation in regular once a week physical activity
This was measured through the Active People survey which is the measurement used by Sport England who fund the project
Baseline (55+) 235,568 (2013) Active People 264,300 (2014)
Baseline (16+ disability) 62,300 (2013) Active People 64,700 (2014)
The sport is measured on these figures but the BDA also collects KPI's from every activity they are responsible for in order to evidence direct impact on the work going on
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