← Return to partner profile
A2. Awareness of Alcohol Units in the On-trade
1 January, 2013
Submitted: 2 May, 2014
Please describe how you have promoted awareness of alcohol units, NHS drinking guidelines and the associated health harms in the on-trade, over the last year.
Unit of alcohol awareness in the on trade has been promoted through working with third party brand owners at the point of purchase as well as communication to new tenants and managers regarding the responsibility deal pledges.
In addition the Wadworth 6X flagship brand has been reduced in abv from 4.3% to 4.1% which has provided the opportunity to talk to the trade and consumers about the reduction in units of alcohol in the product and the overall responsibility deal pledge.
All wine labels taken into the business are compliant for labelling regulations and outline the units of alcohol per bottle and glass to further increase awareness
Comments are closed.
Find out how you can use the Change4Life brand