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A8(a). Alcohol Unit Reduction
1 January, 2013
Submitted: 30 April, 2014
Please list the actions that your company has undertaken in the last reporting year (e.g. product reformulation, serving size control, new product development, supportive promotional or marketing activity) and where possible provide data to indicate the scale of the activity.
The update provides you with an opportunity to describe the progress you have made on delivering against this pledge and the changes you have implemented in order to deliver this commitment. You may wish to indicate if your delivery plans for this pledge had to be modified and whether there were any unintended consequences that arose from your delivery of the pledge.
If you have more detailed information that you would like to share with the Department of Health but making it public might be detrimental to your business, this information can be provided on a confidential basis by sending it directly to RDalcoholnetwork@dh.gsi.gov.uk. Make clear on the email that the information is confidential, including a brief explanation of why this is necessary. This information will then be used for internal monitoring and evaluation only and details will not be published without the company's permission.
Please provide your annual update in the text box below. There is a 2000-character limit when completing this section.
ACS continues to actively promote this pledge to the 33,500 small shops in membership, and provides advice and support for members to help them implement policies that contribute to the aim of achieving the 1 billion unit reduction. Since committing to this pledge we have engaged directly with small shops via one to one meetings, larger roundtables, email correspondence, event presentations and website communications to highlight how this pledge can be part of their business model.
ACS is committed to supporting responsible retailing practices in the convenience sector. To support members in adopting and sharing best practice, ACS hosts a number of events, including our biannual Responsible Retailing Forum, and we help to showcase innovations across the industry to ensure small shops are a constructive partner in their communities. Publicising the unit reduction pledge and our members effort to support this remains one key way in which we demonstrate our commitment to responsible retailing.
ACS welcomes the significant progress announced in the recent interim report on the progress of the pledge, which showed the removal of an additional 253 million units as a direct result of pledge signatories. Convenience stores have, and will continue to have, a key role in delivering these results, and ACS will continue to support them in this aim.
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