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A6. Advertising & Marketing Alcohol
1 January, 2013
Submitted: 30 April, 2014
Please describe what are you have done over the last year to ensure that your products are marketed responsibly.
We have reformulated one of are key brands to reduce the ABV by 0.5% & 2.3% (over a number of differnt SKU's) and this has effectively taken over 2 million units of alcohol from the market.
Westons has a policy of ensuring that the Drinkaware and enjoy responsibly logos are included in all our consumer communication. We work closely with Drinkaware. We do not promote the misuse of alcohol and will always encourage responsible consumption. We comply with Portman Group code and ensure that all activity is checked and signed off by the Portman Group, ASA and The Institute of Sales Promotion.
We have a number of sponsorship properties where encourage attendees to drink responsibly on all consumer communications.
Do you use the Drinkaware logo?
Are you signed up to the Portman Group Code?
Please describe the process you have in place to ensure your company does not advertise alchol on poster sites within 100m of schools.
We have an internal artworkiing team, that prepare and create all our POS materials and they ensure that they place the drinkaware logo is placed on the creation of all materials. Additionally we have formed a long standing relationship with our media buyers who are fully conversed with the Portman regulations regarding proximity advertising, they work with media providers to ensure that these are enforced.
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