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A4. Tackling Under-Age Alcohol Sales
1 January, 2013
Submitted: 29 April, 2014
Please describe your work to reduce and prevent under-age sales of alcohol, over the last year.
The irresponsible consumption of alcohol can have detrimental effects on the social structures of local communities. We recognise that Publicans, supermarkets, off-licences, the Government and the consumer all have responsibilities as regards the promotion and
management of a responsible drinking environment.
Due to the nature of the Leased and Tenanted model, Enterprise are unable to direct this activity within the Estate, however we actively promote various proof of age card schemes to all Publicans and provide details of a variety of schemes to all new Publicans to enable them to operate a scheme in their premises. We promote the industryâ€™s Challenge 21 campaign and have provided campaign materials to every pub. We continue to work proactively with local authorities and have actively made commitments to provide support for schemes such as Best Bar None and Pubwatch.
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