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A3. Awareness of Alcohol Units, Calories & other information in the Off-trade
1 January, 2013
Submitted: 29 April, 2014
Please describe how you have promoted awareness of alcohol units, calorie content, NHS drinking guidelines and the associated health harms in the off-trade, over the last year:
We have continued to use several channels to ensure that we raise awareness of alcohol units and calorie content. These include the Tesco Magazine (http://www.tescomagazine.com), the Tesco wine club magazine and our websites. We have a link to mydrinkaware embedded in our Wine Club website (http://www.tesco.com/wine/) and displayed on promotional alcohol stacks in our larger format stores.
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