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A5. Support for Drinkaware
1 January, 2013
Submitted: 28 April, 2014
Please describe how you have supported Drinkaware over the last year.
On-going education for the Sales & Marketing team has been put in place to cover off the importance and correct use of Drink Aware assets in the marketing and advertising of alcohol, across both trade and consumer communication.
The Drink Aware logo has been prominently placed as per guidelines on all of the following communications in the last 12 months; Trade Press Advertising, Consumer Advertising, ATL Comms.
Our advertising, PR and BTL agencies all now receive an annual induction on drinkaware and the portman group and our responsibilities to each.
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