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A7(a). Community Actions to Tackle Alcohol Harms
1 January, 2013
Submitted: 31 March, 2014
Please describe how you have supported local community activity to tackle alcohol's social and health harms, over the last year.
The Alcohol Education Trust (AET) is a charity dedicated to ensuring 11- 18 year olds and their parents receive alcohol education via schools, and to ensure that teachers have free access to evidence based and evaluated lesson plans, worksheets and training on alcohol. The key AET objectives are to raise the age of onset of alcohol consumption among teenagers and to reduce binge drinking and drunkeness among those under 18.
The AET.has pledged to work in partnership with The Community Alcohol Partnership (CAP) to ensure that secondary schools in locations where CAP initiatives are in place to reduce under age drinking, supply and associated anti social behaviour are supplied with a 100 page teacher workbook of lesson plans, worksheets, games quizzes and guidance as well as on line conversation starter film clips and up to date statistics and guidance. The schools are also supported with phone and email support, a bi-termly newsletter and an option is given to receive teacher training.
Between October 2011 and March 2014, The AET has supported schools in 22 CAP areas with 410 teacher work books which are PSHE Association accredited and recommended by the Department for Education.
Training has been received in how to use the Alcohol Education Trust resources by teachers, leads in PSHE, police officers and youth workers in CAP areas as diverse as Brecon, Gateshead, Hartlepool, Mid Devon, Hampshire,Midsomer Norton,Bedfordshire, Stafford and across Shropshire. In addition schools and colleges in CAP areas have shared advice leaflets on alcohol with 17,000 older pupils and 17,000 parents to date.
A longitudinal matched evaluation took place September 2011 – July 2013 to test the impact of the AET programme on the key objectives. The National Foundation for Educational Research (NFER) with Professor David Kerr of Bristol University and Dr John Lloyd President of the Institute of Health Promotion and Education as advisors led the evaluation involving 4,00 pupils in 15 intervention schools and 15 control schools across England between 2011 - 13. A minimum of four lessons were delivered and one hour use of the www.talkaboutalcohol.com website, with two follow up lessons the following year. The findings show statistical improvement in knowledge in the intervention schools versus the control schools and a significant rise in engagement with PSHE lessons as a source of useful information. Most importantly the evaluation shows a statistically significant difference in the intervention schools, regarding less uptake of first whole drink during follow up than control schools (8% increase in first whole alcohol drink versus 20% take up in control schools). The Evaluation design, rigour and quality is awarded 5/6 by the Department for Education appointed Centre for Analysis for Youth Transitions (CAYT) and 3/3 for the effectiveness of the programme.
Resources have been distributed in CAP areas via partners such as Barnsley Healthy Settings Team, Bedfordshire Borough Council, The Community Safety Partnership in Powys and Brecon, East and Mid Devon Community Safety Partnership, Hastings Children Services and the standards and learning effectiveness service, Staffordshire County Council Trading Standards - Social Care & Health, Health Improvement - Children Gateshead PCT,DAAT Shropshire Drug & Alcohol Action Team as well as to schools directly or via PSHE coordinators, National Health Education and PSHE Association Group members.. The Alcohol Education Trust trustees are impressed with the level of local engagement and the reduction in underage related drinking issues in CAP areas and are committed to supporting the partnership on an ongoing basis.
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