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A6. Advertising & Marketing Alcohol
1 January, 2013
Submitted: 4 June, 2013
Please describe what are you have done over the last year to ensure that your products are marketed responsibly.
Our primary market is ale and as such our core target audience is generally more mature and our communications strategy has focused on this.
We do not undertake price or volume loading prmotions in our managed estate. All marketing communciation has carried the drinkaware website details and has been focused on a more mature market in terms of media buying such as broadsheet advertising.
Online communication has been linked to core audience websites and has not extended to viral or younger profile websites.
Our key brand website requires age verification at the home page.
All local sponsorships of sports teams are on the condition that team members under drinking age should not wear our logo. We do not undertake advertising with youth team strips.
All retail packaging has been updated and carries the appropriate health warnings and has been desgined to appeal to the core audience rather than a youth audience.
Do you use the Drinkaware logo?
Drinkaware website link on communication
Are you signed up to the Portman Group Code?
Please describe the process you have in place to ensure your company does not advertise alchol on poster sites within 100m of schools.
Outdoor advertising is not part of our communication strategy.
Any non compliant outdoor sites would be flagged by our media buying agency.
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