← Return to partner profile
F4. Calorie Reduction
1 January, 2013
Submitted: 4 June, 2013
Please list the calorie reduction activities undertaken (e.g. product/ menu reformulation, portion size control, new product development, balance of the marketing mix) and where possible provide data to indicate the scale of the activity. Some indicative examples are given below as a guide.
Example 1. Product/ menu reformulation: this could be presented as the number or percentage of product(s)/ menu item(s)/ stock keeping unit(s) that have been reformulated, or as a percentage of sales.
Example 2. Portion size control: this could be presented as the number or percentage of product(s)/ menu item(s)/ stock keeping unit(s) that have had a portion size reduction where the previous portion size is no longer on sale, and separately the number or percentage of product(s)/ menu item(s)/ stock keeping unit(s) where a new portion size has been introduced to the market.
Example 3. New product development: this could be presented as the number or percentage of new product(s)/ menu item(s)/ stock keeping unit(s) brought out to encourage consumers to eat and drink fewer calories. It would also be helpful to indicate if these replace any existing product(s)/ menu item(s)/ stock keeping unit(s).
Example 4. Consumer information/ education: this could be presented (as appropriate) in terms of circulation (e.g. for print media), throughput, downloads etc.
Example 5. Balance of the marketing mix: this could be presented as the shift in the proportion of the company's overall marketing devoted to lower calorie products versus higher calorie products.
This section provides you with an opportunity to describe the progress you have made on delivering against this pledge and the changes you have implemented in order to deliver this commitment. You may wish to indicate if your delivery plans for this pledge had to be modified and whether there were any unintended consequences that arose from your delivery of the pledge.
You may wish to give a comparison with activity undertaken prior to signing up to the pledge or a reference to where this is captured elsewhere, e.g. in a separate monitoring form detailing previous actions or a separately prepared report.
There is a 2000-character limit when completing this section.
We continue to work hard at reducing the calories consumed in our pubs and to provide lower calorie options for our customers by the following initiatives: 1. Featuring healthier dishes on our printed point-of-sale via positioning, photography and price point. e.g. Superfood Wholewheat Pesto Pasta, Chicken Breast & Pepper Skewers, Porridge, etc. 2. Offering lighter or varying portion size options on the menu and reviewing the amounts used for all dish components. 3.Labelling all dishes with calories on the menu and providing full nutritional information on leaflets in every pub and on our website. 4. Reviewing our recipes and supplied products to see how we can reduce the calories without compromising quality. In the past 12 months, we have re-formulated and reduced the calories in 12 dishes - e.g. chicken breast wrap from 358 to 339 calories. 5. Developing new dishes that are lower in calories and increasing our range of 'under 500 calories' dishes - e.g. skinnier ciabatta bread in our paninis. a new tomato pasta, low fat frozen yoghurt, etc. 6. Removing certain dishes that are highly calorific - e.g. Beef & Abbot ale pie. 7. Labelling dishes and products on the menu that are less than 5% total fat.
Comments are closed.
Find out how you can use the Change4Life brand