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P2. Physical Activity Guidelines
1 January, 2013
Submitted: 7 May, 2013
Through your physical activity pledges you will be working with employees, customers/consumers and/or local communities. For each group (as applicable) please describe the specific activities or projects you have undertaken over the past year.
For example, employee incentive schemes to promote physical activity, awareness raising activities or improvements to facilites to promote active travel.
Through our Wellbeing programme we promoted physical activity to our employees over the past year and went about this in several ways.
-We based some quarterly themes around physical activity. The Q3 theme last year was called 'Active Lifestyles' and the Q2 theme in 2013 is called 'Get Physically Active'. During these themes we have promoted activities including walking/running clubs, as well as other sporting activities. Some sites ran pedometer challenges, using free resources provided by the Red Cross and others used external providers, such as the Global Corporate Challenge and Active4Charity.
-We promoted physical activity as part of our company Induction, by including Wellbeing on the agenda and then adding in a physical activity challenge as part of team building and group engagement.
-We updated and developed our fitness area on the Wellbeing Website and sent out various communications to employees, advising them of the benefits of Physical Activity.
- We partnered up with Change4Life and used their material on Physical Activity
- We negotiated various other corporate gym discounts for employees including national chains such Nuffield Health and Virgin Active
For example, supporting/sponsoring local physical activity programmes, promoting physical activity to customers through website campaigns or in-store materials.
For example, support for community-based physical activity programmes (such as funding, sponsorship or other promotion activity), working with local partners to engage communities is physical activity opportunities.
The revised Chief Medicial Officers (CMO) guidelines provide physical activity recommendations for four distinct age groups. From the following list, please indicate the age groups you have focused on in disseminating the guidelines (if unknown, please explain why):
Early years (under 5s), Children & young people (5-18), Adults (19-64), Older adults (65+)
We focused on Physical Activity in Adults due to the age of our workforce, but as we partnered up with Change4Life we also signposted people to activity and guidlines to do with the whole family.
Please estimate the number of people reached through your activities on this pledge and explain how you arrived at this estimate:
Approx 4500 which is our employee population. This is due to central communications being sent out to all employees. This was done via email, our intranet home page and company magazine. This was further supported locally at our 24 sites in the UK, by promotion of the quarterly themes based on physical activity as well as physical activity competitions based on the government guidelines.
We would be interested to know if your pledge activity over the last year has delivered a measurable increase in participation in physical activity. If so, please describe and provide an estimate of the level of increase and how you measured this. There is a 2000-character limit when completing this section.
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