AI – 7. WSTA

We will expand the reach of Community Alcohol Partnerships (CAPs) in the UK through an investment of at least £800,000 by alcohol retailers and producers over the next three years. This will allow us to significantly increase the number of CAP schemes in local communities and extend the remit of CAPs beyond tackling under-age sales to wider alcohol-related harm and in particular. We will seek to:

  • Reduce young people’s demand for alcohol through prevention, information and diversionary activities.
  • Improve the delivery, consistency and quality of alcohol education for all age groups – education, promotion of knowledge and safer drinking concepts; and
  • Promote key health initiatives – unit information and sensible drinking messages in store.

Pledge delivery plan

In July 2011, we launched the next phase of Community Alcohol Partnerships (CAPs). CAPs have been established as a stand alone Community Interest Company, with an Advisory Board to oversee the expansion of the scheme. Chaired by Baroness Helen Newlove, the Board comprises retailers as well as senior representatives from the police, trading standards, public health and voluntary community.

There are now 36 operational CAP schemes across the UK and there have already been several successful launches of new schemes over the last year. These have included a partnership in Derry, the first scheme of its kind in Northern Ireland, and our first inner city project in Islington (London). The interim evaluation of the Derry project demonstrated a significant impact on underage drinking and alcohol-related anti-social behaviour. In Islington, youth alcohol-related crime was reduced and youth alcohol-related accidents requiring the attention of the London Ambulance Service were halved during the life of the CAP.

Evidence also suggests that work with retailers has been extremely successful. The training and advice provided has helped retailers acquire a sound understanding of the law and has given them the skills and confidence to uphold it. It has also led to greatly improved relationships with the police and Trading Standards.

Our plans for further Community Alcohol Partnership activity in support of our pledge include:
– Expanding the number of CAPs to over 100, which will include new schemes in Brecon (Wales), Great Yarmouth (Norfolk), Birmingham and Hastings (Sussex).
– Supporting where possible the development of educational and youth intervention programs in support of local CAP objectives.
– Promoting the independent evaluation of CAP projects, to inform the development of new and existing schemes.
– Looking for opportunities to increase co-operation with related schemes at a local level, such as Best Bar None and PubWatch.
– Working to improve the engagement of independent retailers in CAP projects.
– Strengthening the CAP team, through recruitment of additional project officers.

Pledge update, December 2012

The WSTA has continued to make progress with regards to Pledge AI-7 on Community Alcohol Partnerships. This includes securing over £900,000 worth of funding through retailers and producers over the period 2011-2014.

The WSTA Continue to provide in-kind support to Community Alcohol Partnerships by providing the secretariat and administrative functions to the Community Alcohol Partnerships board and support for the Community Alcohol Partnership Officers with the operation of the Partnerships across the UK.

There are now 43 schemes that are active or planned in the UK with a goal of achieving another 25 new schemes throughout 2013. Community Alcohol Partnerships continue to operate across the UK including in Scotland, Wales and Northern Ireland.

In delivering on the key goals set out above, Community Alcohol Partnerships have been successful in the following key areas.

Reducing young people’s demand for alcohol
The core function of Community Alcohol Partnerships is to tackle both the supply and demand side of alcohol. This includes ensuring that retailers have the most robust systems in place to prevent underage and proxy sales of alcohol.

Retail of Alcohol Standards Group partners continue to provide training and support for independent retailers and all adopt a uniform Challenge 25 policy. CAP provides literature including posters, leaflets and other supporting materials to all Community Alcohol Partnership schemes to help raise awareness of the scheme and the law regarding underage and proxy sales.

Evidence of the success of this work over 2012 include an independent evaluation of the Islington partnership, the first inner city Community Alcohol Partnership, which found that young people were less likely to attempt to buy alcohol as retailers were more aware of the law. Furthermore a test purchasing program conducted at the end of the training period resulted in no failures.

Improving Alcohol Education
Education for young people has always been recognised as a priority for Community Alcohol Partnerships. Community Alcohol Partnerships will not only fund materials for each school in the partnership area, but this year have extended the offering to include training days for PHSE teachers where sufficient demand exists.

Community Alcohol Partnerships funded school education is provided through the Alcohol Education Trust by way of PHSE lesson plans, Teacher workbook DVD and two booklets aimed at young people and their parents. For further details you can visit the Alcohol Education Trust.

Community Alcohol Partnerships also have available the latest Drinkware booklet “Your kids and alcohol” further details of which can be found here.

Good examples of how Community Alcohol Partnership programmes positively engage with schools this year include in Durham and Hayling Island. Both schools have engaged with the partnerships at all levels, including holding working group meetings at the school to facilitate attendance by relevant tutors. In Durham the school supported by the teaching team was also used as a place of safety for young people found with alcohol on night patrols. In Hayling Island an alcohol poster competition was sponsored by Community Alcohol Partnerships, attitude surveys were undertaken as part of IT lessons, and parents involved through parent mail. Both areas have seen upwards of 30% reductions in young people found with alcohol. This, along with early intervention patrols, also allowed Durham partnership to see a marked reduction in associated ASB (37.2%) compared to the rest of the County (8.8%).

We continue to believe that school engagement is crucial for the success of a Community Alcohol Partnerships as schools hold the access key to the main target group and help to reduce young people’s demand for alcohol. Further development of Community Alcohol Partnerships educational offering will include working with the Alcohol Education Trust and representatives of engaged schools to produce a comprehensive and impactful schools brief that will support the take up the Community Alcohol Partnerships educational offering more easily.

Health Initiatives and information
Part of the development of Community Alcohol Partnership over the past year has been to invest additional resources and time into healthy diversionary schemes. Previously outside its remit, this now includes schemes such as the Sport FX programme in Barnsley. This teaches young people values teamwork, respect and sportsmanship whilst keeping them away from unsupervised activities where they may be at risk from alcohol & drugs. This contributed to the Barnsley partnership with the areas of Pensitone and Dearne reporting a 30% reduction of alcohol related ASB since the Sports FX programme was introduced, compared to just 8.9% for the rest of Barnsley.

Further healthy initiatives that Community Alcohol Partnerships has supported over the past year include funding for the TS Warrior, a cadet training programme which forms part of the Great Yarmouth partnership, and the Kent STATUS (Stay Safe & Tell Us) project.

With regards to increasing alcohol awareness, Community Alcohol Partnership has supported the operation of Youth cafes in a number of partnership areas. These cafés provide a safe neutral base for young people to meet socially without the influence of alcohol and provides a neutral ground where youth workers can give young people help and advice that moves them away from risky behaviours. The youth outreach team working out of a recently sponsored Youth Café in the Oswestry partnership which has been able to provide support and guidance to a number of young people that would not have otherwise been possible.

Continued development
The WSTA will continue to support the operation of Community Alcohol Partnerships and provide on-going in kind support for the duration of the 2011-14 business plan. In an effort to better understand the impact Community Alcohol Partnerships have in their area, as well as across the UK, Community Alcohol Partnerships will be working with external partners to develop a bespoke evaluation model over the coming months.

For further information.

In Individual Pledges

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