AI – 6. Best Bar None

We, Bacardi Brown-Forman Brands, Diageo, Heineken and Molson Coors commit to working with the BII (British Institute of Innkeeping) and The Home Office to support the continuation and further development of the Best Bar None scheme for at least the next three years. We will invest at least £500,000 (commencing May 2011) and add a further 20 schemes in that time.

Delivering this pledge, March 2012

Bacardi Brown-Forman Brands, Diageo, Heineken and Molson Coors have an agreed schedule of funding from 2011 until 2014.

Funding will assist in creating the following positive outcomes for Best Bar None.

New schemes are being encouraged and high achievers rewarded. To date Best Bar None has 95 schemes operating in England and Wales. A Further 30 schemes operate in Scotland and an additional 7 schemes are in the process of establishing with assistance from National Best Bar None. New processes are now in place to support all schemes and funding from aforementioned strategic partners will strengthen Best Bar None by encouraging new schemes and encouraging existing schemes to develop and maximise their impact in towns and cities throughout the country. The long term vision for Best Bar None remains, to ensure that many communities in the UK has the opportunity to adopt BBN as an essential part of it’s toolkit in improving the local night time economy.

Channelling the partner’s funding via National Best Bar None is enabling the investment to work harder at meeting the key objectives.

– Maintaining and raising standards.
– Rewarding good management of accredited venues and actively supporting local scheme strategies.

All activity continues to involve the local partnerships between the industry, police and local authorities. Funding grants are available for more strategic activity within existing schemes and to assist their growth of new schemes in year 1.

Best Bar None continues to promote and operate an inclusive national awards scheme for all licensed premises across the UK, celebrating, encouraging and building on good practice and leading to an enhanced customer experience. This programme is delivered and awarded at a local level and culminates in October. In 2011, National Awards were held for overall winners from individual BBN schemes throughout the UK. Scheme winners had demonstrated during their individual assessments that they are operating at a high level.

Working with the British Institute of Innkeeping and the Best Bar None Board, we are on track to deliver plans for further Best Bar None activity in support of our pledge until end 2014, including:

– 20 new participating schemes established;
– Increased recognition of the Best Bar None brand, especially consumer awareness
– Establish robust evidence based evaluations (schemes and nationally)
– Bring all schemes (present and future) into alignment;
– Develop in conjunction and deliver opportunities to increase co-operation with other related local community schemes, such as Community Alcohol Partnerships and Purple Flag.

KPIs will be developed by Best Bar None and the Strategic Partners (where appropriate) to assist with the monitoring and evaluation of the performance of the Schemes and to measure and evaluate the effectiveness of the campaigns developed by Best Bar None.

Pledge update, April 2014

Diageo update:
We are now into the final agreed year of funding to Best Bar None (BBN) in 2014, and are reviewing a new two year funding agreement.

The initial burst of activity setting up new schemes over the past few years has been rationalised down to 50 strong sustainable BBN schemes and the offer of support to re-launch schemes “on-hold” continues. Over the last six months we are delighted to see further growth and interest in the BBN scheme. At present we have around 20 areas looking at developing a BBN scheme all of which are in different stages of consultation with increasing interest for county wide schemes.

A stronger and more coordinated relationship between BBN UK and BBN Scotland has been welcomed by both organisations with alternate attendance at strategic meetings and an open and ongoing dialogue.

Development of a stronger and more improved support network and resources is on-going for areas interested in BBN, including advice and support from the initial first contact, through to access to existing scheme coordinators and partners as mentors during the first year of running the scheme.

A system of active communication with all existing schemes is in place, providing valuable support and sharing of best practice and improvements. This has also enabled a more robust approach to data collection.

Interest in setting up a new scheme is still at a strong level and the production of a Memorandum of Understanding which requires agreement from all new schemes is now in place providing clarity for the roles and responsibilities of both the local partnership and BBN UK.

The Social Responsibility Alliance group has now been running for the past year, with all community schemes working together with a more targeted approach on the recent LAAAs that have been approved by the Home Office. BBN will be holding two briefing days for the LAAA areas and unsuccessful LAAA areas to attend with the ability to share best practice in setting up a scheme and ask questions of current scheme coordinators from schemes already in place.

The BBN Board and Management Committee are committed to further improvements for the national scheme with a detailed business plan now in place and continued development of a communications strategy, both aimed at delivering greater awareness of the scheme and its benefits to a wide audience, a focus on scheme excellence and adding value for supporters, sponsors and active participants of the scheme.

BBN continues to promote and operate an exclusive national awards scheme for all licensed premises across the UK, building on good practice. BBN also raises standards and rewards good management of those venues that attain the award through strong and active local partnerships.

Heineken update:

Further to our 2013 update, we continue to provide funding to Best Bar None and Best Bar None Scotland to support the further development of the Best Bar None Scheme.

As well as the 50 established Best Bar None schemes, there are around 20 new areas looking at developing a BBN scheme, as well as increasing interest for county wide scheme.

A full progress report from Best Bar None has been included in our submission for Pledge A7 – Community Actions to Tackle Alcohol Harm.

Pledge update, December 2012

Bacardi Brown-Forman Brands, Diageo, Heineken and Molson Coors provided the second year of funding to Best Bar None (BBN) in 2012 and have an agreed schedule of funding until 2014 in place.

In 2012 over £68,000 of funding has been distributed to individual schemes via National Best Bar None to help establish new, and support existing, schemes in their activity at local level. Enabling them to develop and maximise their impact in towns and cities throughout the country via active partnerships, between the industry, police and local authorities. There are now 84 operational BBN schemes across England, with a further 38 Best Bar None Scotland schemes.

Withdrawal of Home Office funding from National Best Bar None and leadership changes have refocused our strategy. Working with the new Chairman and Chief Executive our support is enabling significant structural and strategic changes to be made to the scheme’s framework which will strengthen and stabilize Best Bar None’s future good work within local communities. We are on track to deliver plans for further Best Bar None activity in support of our pledge until end 2014

  • Funding has allowed for recruitment of a Best Bar None National Director to drive the development of BBN and increase recognition of the Best Bar None brand, especially consumer awareness.
  • Better support networks and resources have been established to ensure the success of new and existing schemes which also works towards bringing all schemes (present and future) into alignment.
  • Funding has delivered opportunities to increase co-operation with other related local community schemes, such as Community Alcohol Partnerships and Purple Flag.

BBN continues to promote and operate an inclusive national awards scheme for all licensed premises across the UK, building on good practice and leading to an enhanced customer experience. BBN maintains and raises standards and rewards good management of those venues that attain the award.

In Individual Pledges

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