AI – 1. ASDA

By 30th April 2011 we will no longer display alcohol in the foyers of any our stores.

Pledge update, April 2014

In April 2011 Asda ended the display of alcohol in our store foyers, the only retailer to take this step.

In response to customer demand and in order to restore a level playing-field, in September 2013 we took the decision to return alcohol to the foyers of selected stores on a limited basis at key seasonal points during the year.

We remain the only retailer to restrict the display of alcohol in our foyers.

Pledge update, February 2013

Asda no longer displays alcohol in the foyers of any of our stores.

This pledge has been completed.

In Individual Pledges

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