What this pledge sets out to achieve and why it is important.
Alcohol consumption by adults (16+) in the UK currently runs at approximately 54 billion units per year. Reducing this by 1bn units per year would equate to a drop in consumption of around 2%, which should have significant public health benefits.
Reducing the amount of alcohol that people consume, without necessarily changing the number of drinks that they purchase, has the benefit of both helping to reduce their chances of suffering an alcohol-related illness and also providing industry with a meaningful way to benefit public health without damaging the viability of their business.
 HMRC Alcohol Clearance Data, March 2011
Back to pledge page.