What this pledge sets out to achieve, and why this is important
This pledge commits a Responsibility Deal partner to participate in and support the activities of local alcohol partnership schemes along with other alcohol producers, retailers, local authorities, the police, health providers, licensing authorities and other traders.
Depending on the goals of each local partnership project, this pledge could lead to a reduction in problems such as under-age sales and alcohol-related public disorder, and improve the attractiveness of the areas in which these schemes operate.
It is vital that local communities have the powers they need to tackle alcohol-related crime and anti-social behaviour, whilst promoting local business and ensuring that those that drink responsibly are not unduly penalised.
In areas where schemes promote responsible management and operation of alcohol-licensed premises, there have been improvements in the local economy and a reduction in alcohol related crime and disorder in town centres. This is achieved through building positive relationships between the licensed trade, police and local authorities.
The schemes also reduce the harmful effects of binge drinking and improve the knowledge and skills of enforcement and regulation officers, as well as licensees and bar staff to help them responsibly manage their premises.
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