Benefits to public health
Because much of the alcohol attributable harm occurs in middle or older age groups as a result of years of drinking above the lower-risk guidelines, even a relatively small reduction in the annual consumption of around 2% is likely to have a significant impact upon long-term and chronic illnesses. In a decade, removing one billion units from sales is estimated to result in almost 1,000 fewer alcohol related deaths per year; many thousands of fewer hospital admissions and alcohol related crimes, as well as substantial savings to health services and crime costs each year. These benefits rely on reduced unit sales being reflected in an equivalent reduction in alcohol consumption.
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