A6. Advertising & Marketing Alcohol: Benefits to public health

Benefits to public health

The UK has some of the highest levels of binge drinking and alcohol consumption amongst 15-16 year olds in Europe. There is growing evidence of a link between exposure to alcohol marketing and the initiation of drinking and levels of consumption amongst young people.

We expect that changes to current advertising and marketing practices, including sponsorship, would work alongside better alcohol education for children and parents to delay the onset of drinking by young people.

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